Whether you're launching a new product, refining your customer journey, or rethinking your digital experience, I help brands turn big ideas into clear, actionable strategies.

With 10+ years in fashion, beauty, and lifestyle tech — from Net-a-Porter to D2C startups — I bring a blend of commercial insight, creative intuition, and user-first thinking to every stage of the product journey. My approach combines brand alignment with practical structure, so the products you build not only look good — they work.

From roadmap definition and feature prioritisation to launch support and digital storytelling, I partner with founders and creative teams to shape products that feel intentional, seamless, and deeply on brand.